"At our new product test facility, I test items that might cool 10* Fahrenheit from ambient being considered a success.   This cooler from Simply Cool is dropping 40 degrees beyond anything I've seen at work.  This thing is pretty cool." 
Confidential at NWA retailer
“As a former 7a school science teacher, with a Masters from Wyoming State and a Bachelors from Kansas University, I've never seen anything like Steve's invention.  It works. 

​Mr. Hansen, Retired Science Teacher, Bentonville, Ar